Privacy Policy

Last updated: October 2026

This Privacy Policy explains how Savified ("we", "us", "our") collects, uses and protects your personal information when you visit www.savified.co.uk. We are committed to handling your data in line with the General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 (as amended by the Data (Use and Access) Act 2025) and the Privacy and Electronic Communications Regulations (PECR).

If you have any questions about this policy, please email us at contact@savified.co.uk.

1. Who we are

Savified is an independent website that publishes buying guides, product recommendations, price comparisons and money-saving content. For the purposes of data protection law, Savified is the data controller of the personal information described in this policy.

2. Information we collect

Information you give us:

Newsletter sign-up: your email address, if you choose to subscribe.
Contacting us: your name, email address and any information you include in your message.

Information collected automatically:

Technical information such as your IP address, browser type, device type and operating system.
Usage information such as the pages you visit, the time spent on pages and the links you click.
Information collected through cookies and similar technologies (see section 5).

We do not knowingly collect personal information from children under 13.

3. How we use your information

We use your information to:

Run, maintain and improve our website.
Send you our newsletter, if you have signed up.
Reply to your questions and messages.
Understand how visitors use our website, so we can improve our content.
Track clicks on affiliate links, so partners can pay us commission.
Keep our website secure and prevent fraud or misuse.
Meet our legal obligations.

4. Our legal basis for using your information

Consent: for our newsletter and for non-essential cookies. You can withdraw your consent at any time.
Legitimate interests: to run, secure and improve our website, and to answer your messages.
Legal obligation: where we must keep or share information to comply with the law.

5. Cookies

Cookies are small text files stored on your device when you visit a website. We use:

Essential cookies: needed for the website to work properly and securely.
Analytics cookies: help us understand how visitors use our website, for example through Google Analytics.
Affiliate cookies: placed by our affiliate partners when you click a link to a retailer, so the retailer knows you came from Savified.

We only use non-essential cookies with your consent. You can change your choices at any time and can also block or delete cookies in your browser settings. Blocking some cookies may affect how the website works.

6. Affiliate links

Some links on Savified are affiliate links. When you click one, our affiliate partners (such as Awin, Skimlinks, Sovrn and other networks or retailers) may use cookies to record that you came from our website. If you make a purchase, we may earn a small commission at no extra cost to you. These partners process data under their own privacy policies. Read more in our Affiliate Disclosure.

7. Who we share your information with

We do not sell your personal information. We only share it with trusted service providers who help us run our website, such as:

Our website hosting provider.
Analytics providers, such as Google.
Affiliate networks and retailers, as explained above.
Email service providers, if we use one to send our newsletter.

We may also share information if the law requires it, or to protect our rights and the safety of our users.

8. International transfers

Some of our service providers may process data outside the UK. When this happens, we make sure suitable safeguards are in place, such as UK adequacy regulations or approved contract clauses.

9. How long we keep your information

Newsletter data: until you unsubscribe.
Messages you send us: for up to 2 years, unless we need them longer to resolve an issue.
Analytics and log data: for up to 26 months.

10. Newsletter

We only send you our newsletter if you choose to sign up. Every email includes a way to unsubscribe, or you can email us at contact@savified.co.uk and we will remove you from our list.

11. Your rights

Under UK data protection law, you have the right to:

Access the personal information we hold about you.
Ask us to correct information that is wrong or incomplete.
Ask us to delete your information.
Ask us to limit how we use your information.
Object to how we use your information.
Ask for a copy of your information in a portable format.
Withdraw your consent at any time.

To use any of these rights, email us at contact@savified.co.uk. We will reply within one month.

12. Keeping your information safe

We use suitable technical and organisational measures to protect your information, including a secure (HTTPS) connection. However, no method of sending data over the internet is 100% secure.

13. Other websites

Our website contains links to other websites, such as retailers. We are not responsible for their privacy practices, so please read their privacy policies before sharing any information with them.

14. Making a complaint

If you are unhappy with how we have handled your information, please contact us first so we can try to help. You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator, at ico.org.uk.

15. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new "Last updated" date.

16. Contact us

If you have any questions about this Privacy Policy or how we use your information, please email us at contact@savified.co.uk.